Coverage in Publications
Your Competitors Cannot
Buy Their Way Into.
Data-driven campaigns that earn coverage and backlinks from authoritative publications. The links your competitors cannot replicate with outreach alone.
The Links That Actually
Separate You From
Your Competitors.
Digital PR uses original data, research, and stories to earn coverage in high-authority publications. Unlike traditional link building, these links are not placed through outreach or paid arrangements. They are earned because a journalist or editor decided your content was worth covering.
This means links from publications like Forbes, Entrepreneur, TechCrunch, and industry-leading trade sites. The kind of links that move DR significantly, signal genuine authority to Google, and cannot be replicated by competitors buying placements on the same link farms.
Why earned links carry more weight than placed links
Google algorithms are designed to detect and discount links that exist because money changed hands. Earned links from genuine editorial coverage are harder to get, but they carry proportionally more weight. A single link from a DR 85 publication reached through a digital PR campaign can outperform dozens of standard editorial placements for competitive keywords.
What Every Digital PR
Campaign Includes.
Original data and research
Every campaign is built around original data, surveys, or research that gives journalists a reason to cover your brand. We develop the angle, gather the data, and produce the asset.
Journalist outreach
We pitch your campaign to relevant journalists and editors at target publications. Our outreach is personalised, data-driven, and built on genuine relationships with editorial contacts.
DR 60+ target publications
We target publications with a minimum DR of 60. Most campaigns achieve placements in the DR 70-90 range. These are the publications that move Domain Rating and signal genuine authority.
Multiple placement potential
A single campaign often earns coverage from multiple publications. Unlike standard link building where you pay per link, digital PR campaigns can generate 3 to 10 placements from one data asset.
Full campaign report
Every campaign concludes with a report covering all live placements, publication details, DR, traffic data, and coverage volume. White-label ready for agency delivery.
30-day campaign window
Each campaign runs over a 30-day window from brief to first placement. We keep you updated throughout and deliver a final report at campaign close with all secured coverage.
How a Digital PR
Campaign Works.
Strategy and asset creation
We develop a campaign angle based on your niche and target publications. This includes original data collection, research, and a press release or data asset designed to earn coverage.
Journalist outreach
We pitch your campaign to a curated list of journalists and editors at publications relevant to your industry. Outreach is personalised and relationship-based, not mass-blast email.
Coverage and reporting
As placements go live, we track and report them. At campaign close you receive a full report of every placement secured, including publication details, DR, and traffic data.
What Our Digital PR
Campaigns Deliver.
DR 34 to DR 58
in one campaign.
A fintech startup with strong product but minimal brand authority. One data-driven digital PR campaign targeting personal finance journalists. 11 placements secured across DR 65-89 publications including national news and tier-1 industry titles. Domain rating moved from DR 34 to DR 58 within 6 weeks of campaign close. Organic traffic increased 187%.
See all case studies"The digital PR campaign WHW ran for our client generated 8 placements including two national titles. The client DR jumped 14 points in two months. No other service we have used has moved the needle that fast at the authority level."
Questions About
Our Digital PR
Service.
We target a minimum of 3 placements per campaign and most campaigns achieve 5 to 10. Because placements are earned through genuine editorial decisions rather than paid arrangements, no ethical provider can guarantee a specific number from specific publications. We will discuss realistic expectations based on your niche before you commit.
The most effective assets are original survey data, industry statistics, cost calculators, trend reports, and research studies that produce a genuinely newsworthy finding. We advise on the best approach for your niche based on what journalists in your industry have covered recently.
Most niches with an active press landscape are suitable. Finance, technology, health, e-commerce, real estate, and B2B SaaS all work well. Very niche B2B markets with no active trade press are harder. We will assess suitability during the initial conversation and be honest if we think a different service would serve your goals better.
Standard link building places links on existing sites through outreach or payment. Digital PR creates a reason for publications to cover you and link to you editorially. The links are earned rather than placed, they tend to come from higher DR publications, and they carry more weight with Google because they reflect genuine editorial endorsement.
Yes. All campaign reports are white-label ready. Your agency name appears on the report, not ours. We sign NDA before any work begins and have no contact with your clients at any stage. The campaign is entirely invisible as a third-party service.
Ready to Earn Links From
Publications That Matter?
Get a campaign quote in under 2 minutes. No commitment required.
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