Everything You Need to Know
About Our Link Building Services.
Answers to the most common questions about our services, process, pricing, and delivery. Can't find what you need? Get in touch.
Link Building
We build three types of editorial links: standard editorial backlinks placed through manual outreach on DR 40+ publishers, guest post placements featuring original 1,000+ word content on DR 30+ sites, and niche edits inserted into existing indexed pages on DR 40+ publishers. All are white-hat and placed editorially, not through link networks or PBNs.
Never. Every link we build is placed through genuine, manual outreach on real websites with real editorial teams and organic audiences. We do not use private blog networks, link farms, automated outreach tools, or any grey-hat tactic. Our entire model is built on links that would survive a manual Google review.
Our minimums are DR 30 for guest posts, DR 40 for editorial links and niche edits. In practice, most placements land significantly higher. Our average editorial placement is DR 50-65. You can specify a higher DR floor in your brief and we will target accordingly, though higher DR requirements affect pricing and delivery time.
Yes. Topical relevance is part of our quality standard. We match publishers to your niche based on the content they regularly publish, not just their domain rating. A finance link goes on a finance publisher. A SaaS link goes on a technology or B2B publisher. We do not place links on generic sites that accept any niche.
Guest Posting
Our in-house writing team writes all guest post content from scratch. You provide the brief, target URL, anchor text, and any key talking points. We write a 1,000+ word article matched to the publisher's editorial tone and audience. You review and approve before we submit. If you prefer to supply your own content, we can accommodate that with a reduced rate.
Yes, always. We send you the completed article for review before submitting it to the publisher. You can request revisions. Nothing is submitted to the publisher without your sign-off. This applies to all guest post orders regardless of volume.
Yes. Every publisher passes our quality checklist before we place content on it. This includes verification of genuine organic search traffic, an active editorial team, regular content publication for a real audience, and no visible link-selling footprint. You can verify any publisher we use via Ahrefs or SEMrush. We do not work with article directories, content farms, or sites built primarily for link selling.
Niche Edits
A niche edit is a backlink inserted into an existing article that is already live, indexed, and receiving organic traffic. Rather than creating a new article, we identify a relevant existing piece of content on an established publisher and add your link contextually within it. Because the page is already indexed and trusted, the link can transfer authority faster than a brand-new guest post.
Yes. We share the target page URL and the specific paragraph where your link will be placed before any edit is made. You approve the placement. If the page or context does not meet your standards, we find an alternative before proceeding.
If any niche edit link is removed within 90 days of delivery, we replace it at no cost with a comparable placement. We monitor all delivered links and will alert you proactively if we detect a removal. The guarantee does not cover removals caused by changes you make to the target page, such as URL changes or content removal that makes the link irrelevant.
Digital PR
Standard link building secures placements through outreach and editorial relationships. Digital PR creates a reason for publications to cover you without being asked. We produce original data, surveys, or research that is genuinely newsworthy, then pitch it to journalists and editors at target publications. The links earned are editorial in the truest sense: the publication chose to cover you because the story was worth covering. These links typically come from higher-DR publications and carry more weight than standard outreach placements.
We target a minimum of 3 placements per campaign and most campaigns achieve 5 to 10. Because placements are earned through genuine editorial decisions, no ethical provider can guarantee a fixed number from named publications. We will give you a realistic expectation range based on your niche and the strength of the campaign concept before you commit. We do not take on campaigns where we believe the placement target is unrealistic.
White-Label and Agencies
We deliver all reports without White Hat Works branding. You receive a report you can pass directly to your client with your own agency name on it. We operate under NDA and have zero contact with your clients at any stage. From your client's perspective, the work was done entirely in-house. There is no minimum volume requirement to access white-label pricing and no setup fee.
Yes. We sign NDA before the first order on any agency account. We will never disclose your clients, their websites, or campaign details to third parties. Confidentiality is foundational to how we operate with agency partners.
Pricing and Delivery
Pricing is per placement and varies based on publisher DR, niche difficulty, and service type. We quote per order rather than publishing a fixed price list because DR requirements, niche, and turnaround time all affect the cost. To get a quote, fill in the brief on our Get a Quote page and we will respond with specific pricing within one business day. Agency partners on recurring volume receive preferential rates.
Standard timelines from brief confirmation: editorial links 14 business days, guest posts 21 business days, niche edits 10 business days, digital PR campaigns 30 days. These are commitments, not estimates. If we miss a deadline, we replace the link at no cost. Rush delivery is available at a premium for most services.
No. You can order a single link and we will deliver it to the same standard as a 50-link order. There is no minimum volume for any service, including white-label. We work with clients ordering one link per month and agencies ordering 200. Volume pricing is available for larger recurring orders.
Press Release and Media
Yes. We offer financial news syndication, crypto press release packages, and premium editorial placements as standalone services alongside our link building offerings. Visit our press release distribution page to explore packages by reach and category.
Package scope and reach are listed publicly on our distribution pages. Pricing is confirmed during a quote request since it varies by campaign timing, market, and current network availability.
Our packages cover general financial and business news, crypto and blockchain media, Web3 gaming, fintech, and technology verticals, plus premium editorial placements for select markets including the UAE, UK, and Europe.