White Hat Works runs as two specialist teams. One builds and protects our publisher network. The other plans, delivers and reports on every client campaign.
Co-founder
Ivan Baldin is co-founder of White Hat Works and leads the publisher side of the business. His team sources, vets and manages the editorial sites behind every placement, so each link and press release lands on a publication with real readers.
Leads: Publisher Network
Co-founder
Maria Saleh is co-founder of White Hat Works and leads client partnerships. Her team works with SEO agencies and brands on campaign planning, delivery and reporting, including fully white-labeled work for agency partners.
Leads: Client Partnerships
Keeping inventory and sales separate means no publisher is ever approved because a sale depends on it.
Publisher Partnerships Manager
Sources new editorial publishers and agrees placement terms before any site joins our network.
Outreach Specialist, iGaming and Crypto
Manages day to day relationships with gaming, betting and Web3 publishers.
Outreach Specialist, B2B and SaaS
Manages placement requests with technology, finance and business publications.
Editorial Quality Analyst
Checks traffic, indexation and link history on every site before it is offered to a client.
Content Editor
Edits every guest post and press release to each publication's house standards before submission.
Client Partnerships Manager
First point of contact for new agencies and brands, from scoping to first order.
Account Manager, Agency Partners
Runs white-label accounts end to end under NDA, with reports in the agency's branding.
Account Manager, Direct Brands
Looks after in-house SEO teams and brand clients ordering directly.
Campaign Strategist
Plans link and press release campaigns around each client's rankings goals and announcements.
Delivery and Reporting Coordinator
Tracks every placement to live status and assembles the final report.
Every placement is manually reviewed against our quality checklist: real organic traffic, genuine editorial content, no link scheme footprint, and compliance with Google link guidelines.
We sign your NDA before the first order. We never contact your clients, never reveal our involvement, and never market to your client base.
Every completed order includes a detailed report with the live URL, publisher domain, domain rating, organic traffic data, and your agreed anchor text. White-label reports include your agency branding throughout.
If any delivered link goes down within 90 days of delivery we replace it at no cost.
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