ECOMMERCE / DATA-LED DIGITAL PR Digital PR

A Data-Led Digital PR Campaign That Earned Links From 20 to 30 Domains

20 to 30 Linking Domains

Data-led Campaign Type

30 days Campaign Window

The Client

An ecommerce brand with a strong product range but few editorial links to its category pages.

The Challenge

Product pages rarely earn links on their own, and the brand had run out of easy outreach angles. It needed a reason for journalists to write about it that had nothing to do with its products being on sale.

What We Did

We built a data-led campaign around a story only the brand could tell, packaged the findings as a short report with charts, and pitched it to relevant journalists over a 30-day campaign window with angles tailored to each publication type.

Package used: Digital PR campaign

Results

Linking Domains 0 → 20 to 30 Earned editorially

Campaign Type N/A → Data-led Original findings

Campaign Window N/A → 30 days Brief to coverage

Key takeaway

The brand's own data was the story. Earned editorial links from a data asset keep their value, and the report can keep attracting citations after the campaign ends.

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