Unlinked Brand Mentions: Turning Press Coverage Into Backlinks
A step-by-step process for finding unlinked brand mentions after press coverage, prioritising them and writing the follow-up that turns them into editorial...
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INSIGHTS AND RESOURCESThe White Hat Works
The White Hat Works
Link Building Blog.
Practical guides, case studies, and industry insights on link building, digital PR, and SEO from the White Hat Works team.
White-Label Digital PR: How Agencies Resell Press Coverage Under Their Own Brand
How SEO and marketing agencies resell digital PR campaigns and press release distribution under their own brand, from scoping and pricing to...
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How to Time a Press Release Around iGaming Trade Shows
Pre-show, on-site and post-show timing for iGaming announcements, with a planning timeline and the 2026 to 2027 trade show dates that matter.
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Data-Led Digital PR Campaign Ideas for SEO Agencies
Nine campaign formats that earn links from journalists, with where the data comes from, which outlets each format suits and the mistakes...
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Guest Post Site Quality Checklist: What to Verify Before You Buy a Placement
Twelve checks to run on any site before buying a guest post placement, from traffic trends and topical fit to outbound link...
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Link Building Cost in 2026: What You Should Actually Pay
What editorial links, guest posts and digital PR cost in 2026, the five factors that drive the price of a link, and...
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How to Write a Press Release Publishers Actually Pick Up
A practical guide to press release structure, from headline and first paragraph to quotes, boilerplate and media assets, plus the reasons editors...
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Do Press Release Links Help SEO? An Honest Answer
Most press release links pass little direct ranking value, and Google says so. Where the real SEO value of a press release...
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Crypto Gaming Press Releases: Reaching Crypto and iGaming Media in One Campaign
A crypto casino announcement has two audiences and two sets of editorial rules. How to write and distribute one release that crypto...
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