Privacy Policy

Introduction

White Hat Works (“we”, “us”, “our”) operates the website at whitehatworks.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or use our services. Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

Information We Collect

Information you provide directly

We collect information you voluntarily provide when you:

• Complete our contact or quote request form
• Send us an email at editor@whitehatworks.com
• Book a call through our scheduling system
• Communicate with us about orders or services

This may include your name, email address, company name, website URL, and details about your link building requirements.

Information collected automatically

When you visit our Site, we may automatically collect certain information about your device and your visit, including:

• IP address and approximate location (country/city level)
• Browser type and version
• Pages visited and time spent on those pages
• Referring URL
• Device type (desktop, mobile, tablet)

This information is collected using cookies and similar tracking technologies as described below.

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your enquiries and provide quotes for our services
• To fulfil orders and deliver link building services you have purchased
• To send delivery reports and updates on your orders
• To improve our website and services based on usage patterns
• To send relevant marketing communications where you have consented
• To comply with legal obligations

We do not sell your personal information to third parties. We do not share your information with advertisers.

Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data on the following legal bases:

• Contract performance – where processing is necessary to fulfil a service you have requested
• Legitimate interests – where we have a legitimate business interest, such as improving our services or communicating with existing clients
• Consent – where you have given explicit consent, such as subscribing to marketing communications
• Legal obligation – where processing is required by applicable law

Cookies

Our website uses cookies to improve your browsing experience and to understand how visitors interact with our content. We use the following types of cookies:

• Essential cookies – necessary for the website to function correctly
• Analytics cookies – help us understand how visitors use the Site (Google Analytics)
• Preference cookies – remember your settings, including dark mode preference

You can control cookie settings through your browser. Disabling cookies may affect your experience of the Site. Most browsers allow you to refuse or delete cookies through their settings.

Third-Party Services

We use the following third-party services that may process your data:

• Google Analytics – website traffic analysis (Google Privacy Policy applies)
• Contact Form 7 – form submission processing (data stored on our server)
• WP Mail SMTP / email provider – email delivery for form notifications

Each third-party service operates under its own privacy policy. We encourage you to review those policies.

Data Retention

We retain your personal information for as long as is necessary to fulfil the purposes described in this policy:

• Contact form submissions and email enquiries are retained for up to 3 years
• Client order records are retained for 7 years for accounting and legal compliance
• Website analytics data is retained in line with Google Analytics defaults (26 months)

You may request deletion of your personal data at any time by contacting us at editor@whitehatworks.com.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right of access – to request a copy of the personal data we hold about you
• Right to rectification – to request correction of inaccurate data
• Right to erasure – to request deletion of your personal data
• Right to restriction – to request that we limit processing of your data
• Right to portability – to receive your data in a portable format
• Right to object – to object to processing based on legitimate interests
• Right to withdraw consent – where processing is based on consent

To exercise any of these rights, contact us at editor@whitehatworks.com. We will respond within 30 days.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our website uses HTTPS encryption. Access to client data is restricted to team members who need it to fulfil their role.

No method of transmission over the internet is completely secure. While we take all reasonable steps to protect your information, we cannot guarantee absolute security.

International Transfers

Your information may be transferred to and processed in countries outside your country of residence. Where this involves transfers from the EEA or UK to third countries, we ensure appropriate safeguards are in place in accordance with applicable data protection law.

Children

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “last updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions, concerns, or requests relating to this Privacy Policy, please contact us:

• Email: editor@whitehatworks.com
• Website: Contact Form