B2B SAAS / PROJECT MANAGEMENT Digital PR

Domain Rating From DR 34 to DR 58 in One Digital PR Campaign

DR 58 Domain Rating

DR 65 to 89 Placements Secured

+187% Organic Traffic

Original research Campaign Type

The Challenge

A B2B SaaS startup in the project management space had built a strong product and a growing customer base but almost no organic search presence. Competitors had 5+ years of domain authority built up. The client needed to close that gap fast enough to compete for the commercial keywords driving their category.

Our Approach

We designed a digital PR campaign around original research into distributed team productivity patterns. The data was gathered through a 400-person survey. We produced a data report and press release targeting B2B technology journalists, HR publications, and remote work media. Our outreach team pitched the story to 140 journalists over a 30-day campaign window with personalised angles for each publication type.

Sample Placements

Publisher	DR	Traffic	Anchor Type
National business title	DR 89	2.4M / mo	Branded
B2B technology publication	DR 82	340K / mo	Branded + descriptive
HR and workplace media	DR 74	180K / mo	Descriptive
Remote work publication	DR 68	95K / mo	Branded

Publisher names anonymised under client NDA. Data verified via Ahrefs at campaign completion.

Results

Domain Rating DR 34 → DR 58 +24 points

Placements Secured 11 articles → DR 65 to 89 30 days

Organic Traffic Baseline → +187% 6 weeks post-campaign

Campaign Type Single campaign → Original research Earned media

"One campaign moved our DR 24 points. No other approach we had considered could have done that in the same timeframe. The links are from publications our sales team uses in decks to build credibility with enterprise clients."
Head of Growth, B2B SaaS

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