Guest Posting That Moved Local and National Rankings for a Personal Injury Firm
The Client
A personal injury law firm competing against national firms and lead generation sites for high-value practice area keywords.
The Challenge
Legal keywords are expensive in paid search and slow to move organically. The firm's practice area pages had good content but few relevant links.
What We Did
We placed guest posts on legal, safety and regional publishers with real organic traffic. Each article was written from scratch to answer a question injured people actually ask and linked to the relevant practice area page with natural, mostly branded or descriptive anchors.
Package used: Guest Posting Service
Results
Key takeaway
Legal rankings move slowly. Useful articles on relevant publishers did more than chasing high-DR sites outside the legal and safety space.
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