IGAMING AFFILIATE / BRAND LAUNCH iGaming Press Release Distribution

17 Confirmed Gaming Trade Placements for a New Affiliate Brand Launch

17 Confirmed Placements

Lift after launch Branded Search

Same-day Distribution

iGaming Industry Wire Package Used

The Client

An iGaming affiliate brand at launch, comparing licensed casinos and sportsbooks. The team knew the industry, but the brand itself was new to operators and affiliate managers.

The Challenge

Affiliate managers at operators decide which partners get attention and better commercial terms. A new affiliate with no trade presence struggles to get those conversations. The client wanted the brand visible on the trade publications affiliate managers read, not on player-facing sites.

What We Did

We positioned the launch as industry news, covering the team behind the brand and the responsible gambling standards applied to its reviews. The release was reviewed for compliance language, then distributed same-day across a named network of gaming trade outlets with homepage placement on publishing outlets.

Package used: iGaming Industry Wire, USD 4,500

Results

Confirmed Placements 0 → 17 Guaranteed outlet list

Branded Search Baseline → Lift after launch Post-release

Distribution N/A → Same-day On approval

Package Used N/A → iGaming Industry Wire USD 4,500

Key takeaway

Trade media is how an affiliate brand gets taken seriously by the people who sign partner agreements. Choosing outlets by audience, not by reach, is what made 17 placements useful.

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