60+ Confirmed Outlets Across Crypto and Gaming Media in One Launch Campaign
The Client
A licensed crypto casino launching a new platform. Its audience sits across two communities: crypto readers and online gaming readers.
The Challenge
Many gambling-friendly outlets do not cover crypto, and many crypto outlets restrict gambling content. Running two separate campaigns would have doubled the cost and split the announcement across different dates. The client needed one release that both communities would see, with no claims about returns or winnings.
What We Did
We edited the release to describe the platform, licensing and player protection tools in plain terms, removed language that implied financial gain, and added responsible gambling messaging. It then went out same-day on a combined network of crypto news outlets and gaming outlets.
Package used: Crypto Gaming Wire, USD 7,850
Results
Key takeaway
A crypto casino announcement has to pass two sets of editorial rules at once. Removing return-style language before distribution is what kept both crypto and gaming outlets willing to publish.
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