Where We Show Up,
Learn, and Build
Relationships.
White Hat Works attends the leading SEO, link building, and digital PR conferences worldwide. Here is where you will find us and why each event matters to how we work.
Industry Knowledge Is
a Quality Signal.
The link building industry moves fast. Publisher standards shift. Google updates change what signals matter. Algorithm analysis surfaces new quality signals. The only way to stay ahead of what actually works is to be in the rooms where practitioners are sharing real data.
Every conference we attend produces insights that feed directly into how we qualify publishers, approach outreach, and advise clients on link strategy. The relationships we build at these events are also how we maintain access to the editorial networks that make our placements possible.
Upcoming iGaming, Affiliate
and SEO Events.
Dates, cities and venues confirmed on each organiser's official website. Sorted by start date, with events that have no announced date last. Planning an announcement around one of these shows? Read how to time a press release around iGaming trade shows.
Chiang Mai SEO Conference
The premier gathering for agency owners, affiliate SEOs, and link builders from around the world. CMSEO runs for five days including workshops, masterminds, and the main conference. The quality of conversation on link building tactics and outreach strategy is unmatched at any other event.
The most concentrated gathering of serious link builders on the planet. Every edition produces practical insights on outreach, publisher relationships, and quality signals that we bring directly back into how we operate.
Chiang Mai SEO Conference official website (opens in a new tab)
MozCon
Convene 22 Bishopsgate
One of the most respected SEO conferences. MozCon brings together practitioners from agencies and brands for high-quality sessions on link building authority, search algorithm changes, and content strategy. In 2026 it is on the road, with MozCon Live in London as the next date.
MozCon consistently features some of the most rigorous research-backed presentations on link authority and ranking signals in the industry. Sessions here shape how we think about publisher quality and link equity.
Link Building Mastery Conference
Meliá Chiang Mai
The only major conference dedicated entirely to link building and digital PR. Two days of advanced sessions on outreach strategy, publisher relationships, editorial quality signals, and link building at agency scale.
This is the closest event to our core business. Every session is directly relevant to what we do. Speaking opportunities, publisher relationships, and peer learning from the link building community make this a non-negotiable event on our calendar.
Link Building Mastery Conference official website (opens in a new tab)
Affiliate World Asia
Centara Grand and Bangkok Convention Center
A two-day affiliate marketing conference in Bangkok covering traffic acquisition, SEO, media buying and affiliate business models, with a large contingent of affiliate site owners.
Affiliate site owners are among the most demanding link building buyers. Their questions about publisher quality and placement speed shape how we build inventory.
ICE Barcelona
Fira Barcelona Gran Via
The largest gaming trade show on the calendar, covering land-based and online gaming, sports betting, payments and compliance. Suppliers time major product announcements to its January dates.
January announcements set the tone for the iGaming year, and trade media coverage peaks in the days around the show. It is the week to plan an announcement around.
Planning an announcement for this show? See iGaming press release distribution
iGB Affiliate Barcelona
Fira Barcelona Gran Via
The iGaming affiliate expo, held in the same venue and week as ICE Barcelona. Affiliates, affiliate managers and SEO service providers meet on a dedicated show floor.
The most concentrated room of iGaming affiliates anywhere, and the people who care most about gambling publisher access.
Planning an announcement for this show? See iGaming press release distribution
iGB Affiliate Barcelona official website (opens in a new tab)
SMX Advanced
Marriott Marquis San Diego Marina
The premier conference for advanced SEO and digital marketing professionals. SMX Advanced attracts agency leaders and in-house SEO directors with sessions that go deep on technical strategy, link building at scale, and algorithm analysis. In 2027 it runs twice, in San Diego in March and in Boston in September.
The audience at SMX Advanced is almost entirely agency owners and senior in-house SEOs. The conversations on link quality, outreach at scale, and white-hat methodology are directly relevant to how we serve our agency partners.
Photos: TopRankMarketing (opens in a new tab) and ramelectronicsdotnet (opens in a new tab), CC BY 2.0, SMX Advanced Seattle 2008
WTSFest
Barbican Centre
Women in Tech SEO Festival runs across multiple cities globally including London, Philadelphia, Portland, Berlin, and Melbourne. The digital PR track is consistently one of the strongest at any SEO event, with speakers sharing real campaign data and earned media results.
The digital PR content at WTSFest is among the most practical and data-driven in the industry. Sessions on earned media, journalist outreach, and campaign ideation directly inform how we approach digital PR campaigns for clients.
BiS SiGMA South America
Transamerica Expo Center
SiGMA's South American summit in São Paulo, focused on Brazil's regulated betting market and the wider Latin American region.
Brazil's regulated market has created demand for Portuguese-language coverage and links. This is where operators entering the region compare notes.
Planning an announcement for this show? See iGaming press release distribution
BiS SiGMA South America official website (opens in a new tab)
Photos: SiGMA World, video stills (opens in a new tab). Venue photo via Unsplash (opens in a new tab)
BrightonSEO
Brighton Centre
The largest dedicated SEO conference in the world. BrightonSEO runs twice a year in Brighton and has expanded to San Diego, where the next edition is on 9 and 10 September 2027. Sessions cover link building, digital PR, technical SEO, and content strategy. The link building and digital PR tracks are the primary reason we attend every edition.
Direct access to the digital PR and link building community. The hallway conversations at BrightonSEO consistently inform how we develop our outreach strategies and publisher relationships.
SiGMA Europe
MFCC, Ta' Qali
SiGMA's European summit, held during Malta Week at the Malta Fairs and Conventions Centre. Malta is home to many licensed operators and suppliers.
Malta hosts a large share of Europe's licensed operators and affiliate businesses, so the people who buy iGaming coverage and links are concentrated here for three days.
Planning an announcement for this show? See iGaming press release distribution
Photos: SiGMA World, video stills (opens in a new tab). Venue photo via Unsplash (opens in a new tab)
NEXT Summit: Valletta
Mediterranean Conference Centre
A two-day iGaming summit in Valletta run by NEXT.io, with conference sessions on product, marketing, regulation and investment, plus networking events.
The content-led format suits marketing and SEO leads at operators, who are the people deciding how press coverage and links fit their growth plans.
Planning an announcement for this show? See iGaming press release distribution
SBC Summit
Feira Internacional de Lisboa
SBC's main annual event in Lisbon, covering sports betting and iGaming across conference stages, an exhibition floor and dedicated affiliate and startup areas.
Sports betting operators and affiliates attend in large numbers. It is a natural moment for announcements aimed at betting trade media.
Planning an announcement for this show? See iGaming press release distribution
Photos: SBC Events, video stills (opens in a new tab). Venue photo via Unsplash (opens in a new tab)
G2E (Global Gaming Expo)
The Venetian Expo
The main North American gaming trade show, covering casino, sports betting and iGaming, with education sessions starting on the opening day.
US-focused suppliers and operators make their biggest announcements here, and coverage on US gaming trade media is in high demand in the weeks around it.
Planning an announcement for this show? See iGaming press release distribution
G2E (Global Gaming Expo) official website (opens in a new tab)
SEO Week
Most recent edition: April 2026, Center415
A fast-growing multi-day SEO event in New York featuring tracks on link building, digital PR, technical SEO, and the future of search. SEO Week has quickly become one of the most talked-about events on the North American SEO calendar.
SEO Week brings together a strong mix of agency practitioners and brand-side SEOs. The link building and digital PR sessions attract exactly the audience we work with every day.
Photos: SEO Week (opens in a new tab), 2025 edition
Past Events.
SiGMA World
Fiera Roma
SiGMA's global flagship show, held at Fiera Roma and run alongside AIBC, FX World and AGS, its affiliate marketing event. Operators, suppliers, affiliates and regulators meet across four days of exhibition and conference stages.
The affiliate and operator audience in one building makes it one of the best weeks of the year for iGaming link building and PR conversations.
Venue photo via Unsplash (opens in a new tab)
Ahrefs Evolve
InterContinental San Diego
Run by Ahrefs, the tool most of our clients use to track link building progress. Ahrefs Evolve brings together SEO practitioners for sessions on link strategy, content, and search visibility. The 2026 edition is in San Diego.
Being at an event run by Ahrefs gives us direct insight into how the tool measures and values different link types. Understanding the platform our clients rely on for reporting is a direct advantage.
Attending One of
These Events?
We would welcome the opportunity to connect in person. Whether you want to discuss a specific link building challenge, explore white-label partnership options, or simply meet the team behind the work, reach out before the event and we will find time.
Get in Touch