Get a Quote

Terms of Service

Introduction

These Terms of Service (“Terms”) govern your use of the White Hat Works website at whitehatworks.com and your purchase of services from White Hat Works (“we”, “us”, “our”). By using our Site or placing an order, you agree to be bound by these Terms. If you do not agree, do not use our services.

Services

White Hat Works provides link building services including editorial backlink placements, guest posting, niche edits, digital PR campaigns, and white-label link building for SEO agencies. The specific deliverables, timelines, pricing, and requirements for each service are communicated at the time of quotation and confirmed prior to order commencement.

Orders and Payment

Order confirmation

An order is confirmed when you accept a quote and make payment. We do not commence work until payment is received or a credit arrangement has been agreed in writing. By placing an order, you confirm that the information you have provided is accurate and that you have authority to instruct work on the website(s) specified.

Pricing

All prices are quoted in the currency specified on the invoice. Prices are exclusive of any applicable taxes unless stated otherwise. We reserve the right to update pricing for future orders. Confirmed orders are not subject to price changes.

Refunds

We do not offer refunds on completed work. If a link is not delivered within the committed timeframe or does not meet the specifications agreed at order confirmation, we will replace it at no additional cost under our guarantee terms below. If we are unable to fulfil an order after payment, we will issue a full refund for the unfulfilled portion.

Delivery and Timelines

We commit to the following standard delivery timelines from order confirmation:

  • Editorial link placements: 14 business days
  • Guest post placements: 21 business days
  • Niche edits: 10 business days
  • Digital PR campaigns: 30 days from campaign start

Timelines begin from the date we receive all required information from you, including target URLs, anchor text preferences, and any brief materials. Delays caused by late submission of brief information or approval delays are not counted against our delivery commitment.

Delivery Guarantee and Replacements

We stand behind the quality of every placement we deliver. Our guarantee terms are as follows:

  • If a delivered link is removed within 90 days of delivery, we will replace it with a comparable placement at no cost
  • If a delivered link does not meet the DR specification agreed at order confirmation, we will replace it
  • Replacement links are subject to the same quality standards as the original order
  • The 90-day replacement period begins on the date of delivery confirmation

The guarantee does not cover link removal due to client-side changes to the linked page (URL changes, redirects to irrelevant pages, or content removal) that affect the placement’s suitability.

Client Responsibilities

To enable us to deliver your order, you agree to:

  • Provide accurate target URLs, anchor text, and brief information within 5 business days of order confirmation
  • Review and approve content (for guest posting orders) within 5 business days of submission
  • Ensure the target page remains live and accessible throughout the delivery period
  • Not instruct us to build links to pages that violate Google Webmaster Guidelines or applicable law

White-Label and Agency Terms

Agency clients using our white-label service agree to the following additional terms:

  • We will operate under NDA on request at no additional cost
  • We will not contact your clients directly at any stage of the engagement
  • All reports will be delivered without White Hat Works branding unless otherwise requested
  • You are responsible for the accuracy of information passed to us on behalf of your clients
  • Resale of our services is permitted under these Terms

Intellectual Property

Upon delivery and full payment, you own the content created as part of your order (including guest post articles created for placement). We retain no rights to repurpose or republish content created for client orders. Our website content, branding, and proprietary methods remain our intellectual property.

Acceptable Use

You may not use our services to build links to:

  • Pages containing illegal content under applicable law
  • Pages that violate Google Webmaster Guidelines in a way that would expose our publishers to penalties
  • Pages promoting harmful, deceptive, or fraudulent products or services

We reserve the right to decline or cancel any order that we believe violates these restrictions, with a full refund of any payment made.

Limitation of Liability

Our services are provided to improve SEO performance. We cannot guarantee specific ranking outcomes, traffic increases, or business results. Search engine algorithms are outside our control and may change at any time. Our liability in connection with any order is limited to the amount paid for that order.

To the fullest extent permitted by law, we exclude all liability for indirect, consequential, or incidental loss arising from the use of our services or the performance of any delivered links.

Confidentiality

Both parties agree to keep confidential any non-public information shared in the course of an engagement. We will not disclose client names, target URLs, or campaign details to third parties without your consent, except as required by law.

Governing Law

These Terms are governed by the laws of England and Wales. Any disputes arising from these Terms or your use of our services shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Changes to These Terms

We may update these Terms from time to time. Changes apply to orders placed after the update date. Continued use of our services after an update constitutes acceptance of the revised Terms.

Contact

For questions about these Terms, contact us at editor@whitehatworks.com or via our contact form.