IGAMING AFFILIATE / CASINO REVIEWS iGaming and Casino Link Building

iGaming Link Building for a Casino Affiliate: Ranking Movement for Money Pages

Moved up Money Page Rankings

Gambling, sports, betting Publishers

In every article Responsible Gambling Messaging

The Client

A casino affiliate site publishing reviews and comparison pages for licensed operators.

The Challenge

Affiliate money pages compete with operators, large comparison portals and other affiliates, and most mainstream publishers will not link to gambling content.

What We Did

We placed links on gambling, sports and betting publishers that accept iGaming content and have real readership. Articles covered topics such as how licensing protects players and how to set deposit limits, always with responsible gambling messaging. Links pointed to review and comparison pages with a mix of branded, descriptive and partial-match anchors.

Package used: iGaming and Casino Link Building

Results

Money Page Rankings Baseline → Moved up Review and comparison pages

Publishers N/A → Gambling, sports, betting Real readership

Responsible Gambling Messaging N/A → In every article Publisher requirement

Key takeaway

In casino affiliate SEO, publisher access is the hard part. Links from real gambling and sports publishers are what moved the money pages.

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