Building Links for a CBD Brand Within Publisher Restrictions
The Client
A CBD brand selling in markets where CBD sales are legal, with an informational blog but few editorial links.
The Challenge
Many publishers refuse CBD content outright, and those that accept it usually ban medical claims, require disclosure and reject product-focused anchors.
What We Did
We worked only with publishers whose guidelines allow CBD content, and wrote articles on legal, lifestyle and product safety topics rather than health benefits. No article made a medical claim. Links pointed to the brand's educational content and category pages with branded or descriptive anchors.
Package used: Cannabis and CBD Link Building
Results
Key takeaway
In CBD, the publisher pool is small and the rules are strict. Working inside those rules from the start is what keeps links in place.
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